Florist Shacklewell Privacy Policy

Privacy Policy Overview

This Privacy Policy outlines how Florist Shacklewell collects, uses, stores, and safeguards your personal data in compliance with the General Data Protection Regulation (GDPR). This policy applies to all customers placing Florist Shacklewell orders from Shacklewell and the surrounding districts. We are dedicated to respecting your privacy and ensuring the security of your personal information throughout your customer experience with us.

What Data We Collect

When you place an order or interact with Florist Shacklewell, we may collect the following categories of personal data:

• Identity Information: Name, surname, and title.
• Contact Information: Delivery address, billing address, telephone number, and (if provided) other means of contact.
• Order Information: Items ordered, special delivery instructions, preferred delivery date, and any order notes you provide.
• Payment Information: Payment card data is processed by our payment processor and not stored by us, but we may store transaction amounts and confirmation details.
• Correspondence Records: Records of communications made with us regarding enquiries, feedback, or complaints.
• Technical Data: IP address, browser type, and other analytics information collected to help us improve our services.

Lawful Basis for Data Processing

Florist Shacklewell collects and processes personal data as permitted by the GDPR on the following lawful bases:

• Contractual Necessity: Most of the data we collect is required to process and deliver your order, manage payments, and communicate with you regarding your purchase.
• Legal Obligation: We are required to retain some data for accounting, tax, or other legal requirements.
• Legitimate Interests: We may use your information to improve our services, manage customer relationships, or for fraud prevention, provided those interests are not overridden by your rights and interests.
• Consent: Where required, we will obtain your explicit consent (for example, for direct marketing communications). You may withdraw consent at any time.

How We Use Your Data

Your personal data is used for the following purposes:

• Processing and fulfilling your orders, including delivery of products to you or your recipient.
• Communicating with you about your orders, or in response to your questions or feedback.
• Improving our products, services, and customer experience.
• Complying with legal, tax, and regulatory obligations.
• Preventing and detecting fraud and misuse of our services.
• Sending marketing communications where permitted and when you have provided consent.

Data Processors and Third Parties

To provide our services, we may share your personal data with certain trusted third parties, known as data processors, under appropriate contractual safeguards. These include:

• Payment service providers: To process payments securely.
• Delivery partners: To ensure your floral orders are delivered to the correct recipient and address.
• IT service providers: For secure hosting of our website and order management systems.
• Professional advisors: For legal or accounting support, if required by law.

All processors engaged by Florist Shacklewell are required to handle your data with strict confidentiality, in accordance with GDPR standards. Your data is not sold or provided to advertisers or unrelated third parties.

Data Retention

We retain your personal information only as long as necessary for the purposes for which it was collected, including fulfilling your orders, complying with legal and accounting obligations, and enforcing our agreements. Typically, order and associated account information is retained for up to seven years to meet revenue and taxation record requirements. Marketing preferences are honored and unsubscribed contacts are promptly removed from campaigns.

After your data is no longer required, it will be securely deleted or anonymized.

Data Security

Florist Shacklewell implements up-to-date security measures to protect your personal data against loss, misuse, unauthorized access, alteration, or disclosure. These measures include, but are not limited to: encrypted payment processing, access controls, password protection, and regular staff training on data privacy.

Your Rights Under GDPR

As a data subject within the jurisdiction of the GDPR, you have the following rights concerning your personal data processed by Florist Shacklewell:

• Right to Access: You can request a copy of personal data we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure: You may ask for your data to be deleted, subject to applicable legal obligations.
• Right to Restrict Processing: In certain circumstances, you can request us to restrict the processing of your personal data.
• Right to Object: You may object to processing of your personal data based on legitimate interests or direct marketing.
• Right to Data Portability: You can request that we provide your information in a structured, commonly used, machine-readable form, where feasible.
• Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw that consent at any time.

To exercise these rights, please contact us through our standard communication channels. We will respond to your requests in accordance with GDPR regulations and within the statutory timeframes.

Policy Scope and Updates

This policy applies to all customers who place orders through Florist Shacklewell in Shacklewell and the surrounding districts. From time to time, we may update this Privacy Policy in response to operational, legal, or regulatory changes. The updated version will be published on our website and available upon request. We encourage you to review this policy regularly for any changes.

Contact and Complaints

If you have any questions about this Privacy Policy or how your personal data is handled, please contact Florist Shacklewell using the contact information provided on our website or ordering materials. If you have concerns about our data processing, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) or your local data protection authority.

Your privacy is important to us. Thank you for choosing Florist Shacklewell.